Lady Adejoke Okeowo Biography: Net Worth, Age, Husband, Children, Business, Wiki

Lady Adejoke Okeowo biography – Discover the inspiring life story of the luxury fashion entrepreneur, wife of billionaire Sir Olu Okeowo, her Adejoke Gele business empire, family, and net worth.

Who is Lady Adejoke Okeowo?

Lady Adejoke Okeowo is a prominent Nigerian businesswoman, luxury fashion entrepreneur, and philanthropist best known as the founder of the prestigious Adejoke Gele brand and the wife of billionaire real estate mogul Sir Olu Okeowo. She has successfully built a thriving business empire in the Nigerian luxury fashion industry while maintaining a strong presence in high society circles.

As the matriarch of one of Nigeria’s most affluent families, Lady Adejoke operates her exclusive Aso-oke and gele business from the magnificent Palacio de Okeowo mansion in Parkview Estate, Ikoyi, Lagos. Her unique approach to traditional Nigerian headgear has revolutionized the fashion industry and made her brand the go-to choice for Nigeria’s elite women.

Beyond her entrepreneurial success, Lady Adejoke is known for her elegance, grace, and commitment to family values. She has been married to Sir Olu Okeowo for several decades, and their union is blessed with three accomplished sons who are making their own marks in various industries.

Her journey from a traditional Nigerian woman to a successful luxury brand owner demonstrates her business acumen, creativity, and determination to create something uniquely her own despite being married to one of Nigeria’s wealthiest men.

Quick Facts About Lady Adejoke Okeowo

Attribute	Details
Full Name	Lady Adejoke Okeowo
Nickname	Lady Adejoke
Nationality	Nigerian
State of Origin	Information not publicly available
Occupation	Businesswoman, Fashion Entrepreneur
Business Name	Adejoke Gele
Years Active	6+ years (as of 2019)
Husband	Sir Olu Okeowo
Children	Three sons (Oluwatumininu, Abraham/Solomon, Ibukun)
Residence	Palacio de Okeowo, Parkview Estate, Ikoyi, Lagos
Net Worth	Estimated several million dollars
Famous For	Adejoke Gele luxury Aso-oke brand, being Sir Olu Okeowo’s wife

Early Life and Background

Lady Adejoke Okeowo’s early life and background remain relatively private, as she has maintained a low profile regarding her childhood and formative years. Unlike her billionaire husband whose early life is well documented, Lady Adejoke has chosen to keep details about her upbringing, family background, and education away from public scrutiny.

Family Heritage

What is known is that she comes from a respectable Nigerian family with strong traditional values. Her mother, Mama Oluwafunmilayo Adewunmi, celebrated her 80th birthday in June 2019, an event that was lavishly organized by Sir Olu Okeowo in honor of his mother-in-law. This celebration highlighted the close relationship between the Okeowo family and Lady Adejoke’s relatives.

The birthday celebration for her mother included a thanksgiving service at Our Saviour’s Church in TBS, Lagos, followed by a lavish reception at Harbour Point, Victoria Island. This grand celebration demonstrated not only Sir Olu’s love for his wife but also his respect and appreciation for his mother-in-law and the family that raised Lady Adejoke.

Traditional Values and Upbringing

Her traditional Nigerian upbringing is evident in her business choice, as she ventured into the preservation and modernization of traditional Nigerian fashion through her Aso-oke and gele business. This suggests that she was raised with a deep appreciation for Nigerian culture and heritage, values she has carried into her adult life and business endeavors.

The values instilled in her during her formative years have clearly influenced her approach to family, business, and community. Her commitment to maintaining traditional Nigerian fashion while adapting it to modern tastes reflects a balanced upbringing that honored both tradition and progress.

Marriage to Sir Olu Okeowo: A Love Story

Meeting and Courtship

While the exact details of how Lady Adejoke met Sir Olu Okeowo remain private, their marriage has become one of the most admired unions in Nigerian high society. They have been married for several decades, building a life together that has weathered various storms and emerged stronger.

Their relationship is often described as a “marriage made in heaven” by those who observe them closely. The billionaire businessman frequently refers to his wife as “a jewel of inestimable value,” demonstrating the deep affection and respect he has for her.

A Partnership Built on Love and Respect

Sir Olu Okeowo is known for his unwavering devotion to his wife, rarely traveling without her by his side. This constant companionship has helped them maintain a strong bond despite the pressures that come with immense wealth and public scrutiny. Their marriage represents a model of stability in an environment where many high-profile relationships fail.

The couple’s relationship extends beyond romantic love to include genuine partnership in various aspects of life. When Lady Adejoke expressed her desire to start the gele business, her husband was immediately supportive, providing all the necessary assistance and encouragement she needed to launch her brand.

Weathering Challenges Together

Like many marriages, theirs has faced challenges, including rumors and speculation that are common for high-profile couples. However, they have consistently demonstrated their commitment to each other and their family, choosing to focus on what truly matters rather than allowing external pressures to affect their relationship.

Sir Olu’s public declarations of love and appreciation for his wife, combined with his support for her business endeavors, demonstrate a modern marriage where both partners support and uplift each other while maintaining their individual identities and pursuits.

Children and Family Life

Three Accomplished Sons

Lady Adejoke Okeowo and Sir Olu Okeowo have been blessed with three sons, each of whom is making his mark in different fields:

Oluwatumininu Okeowo (First Son)

Oluwatumininu, often referred to as Solomon, is the eldest son and current CEO of Gibraltar Construction Nigeria Limited, the family’s flagship real estate company. After obtaining a B.Eng in Civil, Environmental and Geomatic Engineering with a minor in finance from University College London (UCL), he pursued a Master’s degree in International Real Estate and Planning from the same prestigious institution.

Upon returning to Nigeria, he took over the reins of the family business, ensuring the continuation of his father’s legacy in the construction and real estate industry. The chapel in the Palacio de Okeowo mansion, Solomon’s Chapel of Faith, was named after him due to his devotion to God.

Abraham/Solomon (Second Son)

The middle son maintains a relatively private profile compared to his brothers, though he is known to be accomplished in his own right. He shares his family’s values of faith, integrity, and hard work.

Ibukun Okeowo – DJ Mufasa (Youngest Son)

Ibukun, popularly known by his stage name DJ Mufasa, is a well-known entertainer in Nigeria’s vibrant entertainment industry. He has garnered a significant following on social media, with over 70,000 Instagram followers, and has established himself as a popular DJ at high-profile events and parties.

Parenting Philosophy

As parents, Sir Olu and Lady Adejoke have successfully raised their children with strong values while allowing them to pursue their individual passions. The fact that their sons have chosen different career paths – from construction to entertainment – demonstrates the parents’ support for their children’s individual interests and talents.

The family’s unity is evident during important occasions and celebrations, where all family members come together to support one another. This strong family bond reflects Lady Adejoke’s role as a nurturing mother who has prioritized her children’s development while building her own business empire.

The Adejoke Gele Business Empire

Birth of a Luxury Brand

Lady Adejoke Okeowo’s entrepreneurial journey began with a divine inspiration. As she recounts, God spoke to her in a dream, instructing her to start a gele business. The timing was perfect, as her name “Adejoke” and the word “Gele” (which represents a crown in Yoruba culture) aligned perfectly, creating the brand name “Adejoke Gele.”

The brand has been in existence for over six years (as of 2019) and has become one of the most sought-after luxury Aso-oke brands in Nigeria. What many people might not understand is the significance of her decision to venture into business despite being married to a billionaire who could provide for all her material needs.

What Makes Adejoke Gele Unique

Innovative Design and Material

Lady Adejoke revolutionized the traditional Aso-oke market by creating a unique product that combines traditional damask Aso-oke with soft net and local “Tapapa” materials. This innovation addressed one of the main complaints about traditional Aso-oke – its hardness and the difficulty in tying it.

The flexibility of Adejoke Gele sets it apart from other Aso-oke products in the market. Unlike traditional hard Aso-oke that requires expertise to tie and often causes headaches, Adejoke Gele is soft, flexible, and easy to manage. Even someone with minimal gele-tying skills can create beautiful headgear styles with the product.

Exclusivity and Quality

Each Adejoke Gele piece features unique designs and fabrics, ensuring that customers stand out at events. Lady Adejoke takes pride in being the only producer of this particular type of gele in Nigeria, which has helped maintain the brand’s exclusivity and premium positioning.

The quality of materials used and the attention to detail in production have made Adejoke Gele synonymous with luxury and elegance in Nigerian high society.

Target Market and Clientele

The brand’s primary clientele includes Nigeria’s elite women – wives of billionaires, business executives, politicians, and socialites. Notable customers include:

• Dr. Mrs. Folasade Okoya (wife of industrialist Chief Rasaq Okoya)
• Mrs. Modupe Oguntade
• Mrs. Kofoworola Adebutu

These high-profile women trust Adejoke Gele for their most important social events, from weddings to milestone celebrations. Over 80 percent of wealthy women who attend major Owambe parties in Lagos society are often seen wearing Adejoke Gele.

Business Operations

Lady Adejoke operates her business from a dedicated section within the Palacio de Okeowo mansion, the family’s N4 billion (approximately $12 million) Victorian-style residence in Parkview Estate, Ikoyi. The mansion sits on 5 acres of land, providing ample space for her business operations.

The location itself adds to the brand’s prestige, as customers visit one of Lagos’s most magnificent private residences to purchase their gele. This unique shopping experience has become part of the Adejoke Gele brand appeal.

Product Range

While primarily known for gele (headgear), the business has expanded to include:

• Traditional Aso-oke fabric
• Aso-ebi (coordinated event outfits)
• Exclusive bridal line featuring special designs for brides

Each product line maintains the same standards of quality, uniqueness, and flexibility that the brand is known for.

Pricing Strategy

Despite catering to Nigeria’s wealthy elite, Lady Adejoke maintains that her products are affordable for women of class. She emphasizes that the pricing is reasonable considering the uniqueness, quality, and prestige associated with the brand. Customers are paying not just for a gele but for a guarantee of standing out with a unique, high-quality product.

Life at Palacio de Okeowo

The Magnificent Mansion

Lady Adejoke Okeowo resides in one of Nigeria’s most spectacular private residences – the Palacio de Okeowo (Okeowo’s Palace). This architectural masterpiece is a three-story Victorian-style mansion modeled after the Basille Palace in France, built by Gibraltar Construction, the family business.

Property Specifications:

• Land size: 5 acres (equivalent to 30 plots)
• Construction cost: Approximately N4 billion ($12 million)
• Construction duration: 11 months
• Dedication date: December 26, 2016

Mansion Features and Amenities

The white-coated mansion boasts numerous luxury features that make it one of Lagos’s most impressive private residences:

Residential Features:

• 16 bedrooms
• Penthouse with panoramic views
• Elevator for easy movement between floors
• Marble figurines throughout the landscape
• Victorian-style architecture

Recreational Facilities:

• Helipad
• Jetty overlooking the water
• Lawn tennis court
• Basketball court
• Swimming pool

Spiritual and Social Spaces:

• Solomon Chapel of Faith (40-seater private chapel)
• Spacious gardens for hosting events
• Dedicated air-conditioned garage for luxury vehicles

The mansion also includes 5,000 square meters of reclaimed land overlooking the water, adding to its grandeur and providing stunning views.

Daily Life and Hosting

As the lady of this magnificent estate, Adejoke oversees the running of this vast property while managing her business operations from within its walls. The mansion frequently serves as a venue for important family celebrations, religious services, and high-society gatherings.

The presence of Solomon Chapel of Faith within the residence reflects the family’s deep Christian values and provides a space for worship and spiritual activities. The chapel was officially dedicated during Sir Olu’s 57th birthday celebration in May 2022, with prominent religious leaders including the Primate of the Church of Nigeria attending.

Role as a Society Figure and Philanthropist

High Society Presence

Lady Adejoke Okeowo occupies a prominent position in Lagos high society, regularly attending and hosting prestigious events. Her elegance, grace, and fashion sense make her a style icon among Nigeria’s elite women. She is frequently spotted at high-profile weddings, milestone celebrations, and charitable events.

Her attendance at events is often newsworthy, with society magazines and blogs documenting her outfits, particularly her creative gele styles that showcase her brand. She uses these public appearances as subtle marketing for Adejoke Gele, demonstrating the versatility and beauty of her products.

Charitable Activities

While specific details of her individual philanthropic efforts are not extensively publicized, Lady Adejoke participates in various charitable activities alongside her husband. Sir Olu Okeowo is known for his significant philanthropic contributions, including:

• Donating the Sir Olu Okeowo Physiotherapy Centre to the College of Medicine at Lagos University Teaching Hospital (LUTH)
• Contributing to church building projects across Nigeria
• Supporting educational initiatives

As his partner, Lady Adejoke supports these charitable endeavors and likely engages in her own philanthropic activities, particularly those focused on women’s empowerment and education.

Supporting Religious Causes

The Okeowo family is deeply committed to Christian faith and service. Sir Olu is a Knight of John Wesley Anglican Church, and the family has built and contributed to numerous churches. Lady Adejoke actively participates in church activities and supports her husband’s religious philanthropic initiatives.

Their home features Solomon Chapel of Faith, which hosts regular worship services and special religious events. This demonstrates the family’s commitment to making their resources available for spiritual purposes and community worship.

Net Worth and Financial Standing

Personal Wealth

While Lady Adejoke Okeowo’s individual net worth is not publicly disclosed, she is estimated to be worth several million dollars through her successful Adejoke Gele business and shared wealth with her billionaire husband. Her business has been operating successfully for over six years, catering exclusively to Nigeria’s wealthiest women, which suggests substantial revenue generation.

Family Wealth

As the wife of Sir Olu Okeowo, Lady Adejoke shares in the family’s considerable wealth. Sir Olu Okeowo’s net worth is estimated between $250 million to $800 million (various sources provide different estimates), making the Okeowo family one of the wealthiest in Nigeria.

Family Assets Include:

• Palacio de Okeowo mansion (valued at N4 billion/$12 million)
• Gibraltar Construction Nigeria Limited (completed over 1,200 projects across 12 Nigerian states)
• Multiple luxury properties in Nigeria and overseas
• Extensive luxury vehicle collection worth over $3 million
• Various real estate investments and commercial properties

Lifestyle and Luxury

The Okeowo family’s lifestyle reflects their immense wealth:

Luxury Automobiles: The family garage houses approximately a dozen luxury vehicles, including:

• Six Rolls-Royce cars
• Bentley Mulsanne Extended Wheelbase (N200 million)
• Multiple Range Rovers
• Mercedes-Benz G-Wagon
• Cadillac Escalade

The vehicles are kept in a dedicated air-conditioned garage to maintain them in pristine condition.

Travel and Leisure: Sir Olu Okeowo rarely travels without his wife, and the couple is known to travel in luxury, staying in the finest hotels and resorts worldwide. They maintain properties overseas, providing them with comfortable accommodations during international trips.

Business Independence

What makes Lady Adejoke’s financial position particularly noteworthy is her decision to build her own business empire despite having access to her husband’s wealth. This demonstrates her entrepreneurial spirit and desire for financial independence and personal achievement beyond being a billionaire’s wife.

Her success in building Adejoke Gele into a recognized luxury brand shows that she has created her own source of income and built a business that could sustain itself independently, giving her both financial security and personal fulfillment.

Career Timeline & Major Milestones

Year	Milestone	Significance
1980s-90s	Marriage to Sir Olu Okeowo	Beginning of partnership with billionaire entrepreneur
Early 2000s	Birth of three sons	Building family foundation
2013	Divine inspiration for gele business	Received calling to start Adejoke Gele
2013-2014	Launch of Adejoke Gele	Founded luxury Aso-oke brand
2016	Move to Palacio de Okeowo	Business relocated to N4 billion mansion
2019	Mother’s 80th birthday celebration	Major family milestone celebration
2019	6+ years of business success	Established as leading luxury gele brand
2022	Solomon Chapel dedication	Family spiritual milestone
Present	Continued business growth	Maintaining position as premier luxury gele brand

Legacy and Influence

Impact on Nigerian Fashion

Lady Adejoke Okeowo has made significant contributions to Nigerian fashion industry by revolutionizing traditional Aso-oke. Her innovation in creating soft, flexible gele has addressed a long-standing problem in traditional Nigerian fashion, making it more accessible and comfortable while maintaining its cultural significance and prestige.

Her work has helped preserve and modernize traditional Nigerian fashion, ensuring that younger generations continue to appreciate and wear traditional attire. By making gele more user-friendly, she has encouraged more women to embrace traditional headgear for special occasions.

Role Model for Women Entrepreneurs

Lady Adejoke serves as an inspiration for Nigerian women, particularly those from wealthy backgrounds who might feel they don’t need to work. Her decision to build her own business despite her husband’s wealth sends a powerful message about the importance of personal achievement, financial independence, and pursuing one’s calling.

She demonstrates that being a supportive wife and mother doesn’t preclude building a successful business career. Her ability to balance family responsibilities with business management provides a blueprint for other women seeking similar balance.

Influence on High Society

As a prominent figure in Lagos high society, Lady Adejoke influences fashion trends and social standards among Nigeria’s elite women. Her brand has become synonymous with elegance and exclusivity, and wearing Adejoke Gele has become a status symbol among wealthy Nigerian women.

Family Legacy

Through her three sons, Lady Adejoke’s influence extends to the next generation. Her example of entrepreneurship, combined with the strong family values she has instilled, has contributed to raising accomplished young men who are making their own positive impacts in their chosen fields.

Interesting Facts About Lady Adejoke Okeowo

Divine Business Inspiration

The Adejoke Gele business was born from a divine dream where God specifically instructed her to start a gele business, making it more than just a commercial venture but a spiritual calling she has faithfully pursued.

Name Significance

The perfect alignment of her name “Adejoke” (meaning “the crown brings joy” in Yoruba) with “Gele” (traditional headgear, symbolizing a crown) made the brand name naturally fitting and meaningful in Nigerian culture.

Unique Market Position

Lady Adejoke is the only producer of soft, flexible Aso-oke gele in Nigeria, giving her brand an unassailable competitive advantage in the luxury traditional fashion market.

Business Location

Operating a luxury fashion business from a N4 billion mansion provides a unique shopping experience that adds to the brand’s exclusivity and prestige.

Mother-in-Law Relationship

Sir Olu Okeowo’s lavish celebration of her mother’s 80th birthday in 2019 demonstrated the strong relationship between Lady Adejoke’s family of origin and the Okeowo family, highlighting the importance of extended family bonds.

Travel Partnership

Unlike many wealthy couples who often travel separately, Lady Adejoke and Sir Olu rarely travel without each other, demonstrating their strong partnership and the billionaire’s desire to have his wife by his side.

Church Dedication

The Solomon Chapel of Faith in their residence is named after their first son, reflecting the family’s deep Christian values and commitment to faith-based living.

Fashion Influence

Over 80% of wealthy women at major Lagos society events often wear Adejoke Gele, demonstrating the brand’s dominance in the high-end traditional fashion market.

Conclusion

Lady Adejoke Okeowo’s life story is one of grace, entrepreneurship, and dedication to family and faith. From her role as the supportive wife of billionaire Sir Olu Okeowo to her successful career as the founder of Adejoke Gele luxury brand, she has demonstrated that it’s possible to maintain multiple roles with excellence.

Her journey shows that wealth and marriage to a billionaire don’t have to define a woman’s entire identity. By following her divine calling and building a successful business, she has created her own legacy while supporting her husband and raising accomplished children.

As she continues to grow her business empire and maintain her position in Nigerian high society, Lady Adejoke Okeowo serves as an inspiration to women everywhere who seek to balance family, faith, and personal ambition. Her story reminds us that success comes in many forms, and true fulfillment often lies in pursuing one’s calling while staying true to one’s values.

Through Adejoke Gele, she has not only built a thriving business but has also contributed to preserving and modernizing Nigerian traditional fashion, ensuring that future generations continue to appreciate and celebrate their cultural heritage. Her legacy extends beyond business success to include her impact on her family, the fashion industry, and Nigerian society at large.

Frequently Asked Questions (FAQs)

1. Who is Lady Adejoke Okeowo?

Lady Adejoke Okeowo is a Nigerian businesswoman and luxury fashion entrepreneur who founded the prestigious Adejoke Gele brand, and she is married to billionaire real estate mogul Sir Olu Okeowo.

2. What is Adejoke Gele?

Adejoke Gele is a luxury Aso-oke and traditional headgear brand known for its unique soft, flexible design that makes it easier to tie than traditional hard Aso-oke, catering exclusively to Nigeria’s elite women.

3. How many children does Lady Adejoke Okeowo have?

Lady Adejoke Okeowo has three sons with Sir Olu Okeowo: Oluwatumininu (CEO of Gibraltar Construction), Abraham/Solomon, and Ibukun (DJ Mufasa, a popular entertainer).

4. Where does Lady Adejoke Okeowo live?

She lives in the Palacio de Okeowo, a magnificent N4 billion Victorian-style mansion located in Parkview Estate, Ikoyi, Lagos, which sits on 5 acres of land and features 16 bedrooms.

5. What is Lady Adejoke Okeowo’s net worth?

While her individual net worth is not publicly disclosed, she is estimated to be worth several million dollars through her successful business, and she shares in her husband’s wealth estimated between $250-800 million.

6. How did Lady Adejoke Okeowo start her gele business?

According to her account, God spoke to her in a dream instructing her to start a gele business, and her husband Sir Olu Okeowo provided full support and assistance to help her launch the brand.

7. What makes Adejoke Gele different from other Aso-oke brands?

Adejoke Gele is uniquely soft and flexible, combining traditional damask Aso-oke with net and local “Tapapa” materials, making it easy to tie even for amateurs, unlike traditional hard Aso-oke.

8. Who are some notable customers of Adejoke Gele?

Notable customers include Dr. Mrs. Folasade Okoya, Mrs. Modupe Oguntade, Mrs. Kofoworola Adebutu, and many other wealthy Nigerian socialites and businesswomen.